Best Newborn Nappies: The Definitive Guide [2019]

Case Studies

Congratulations, you have a little one on the way and you’re researching the best newborn nappies. Great news, you’ve come to the right place! In this definitive guide we have compiled the results from surveying hundreds of super mums across the globe. Which nappy do most think is best?

What you’ll learn in this guide about nappies for newborns:

  1. Cloth or Disposable Nappies?
  2. Disposable Newborn Nappies.
  3. Best Newborn Nappies [Disposable].
  4. Why Rascal & Friends?
  5. Why Huggies?
  6. How Many Nappies Per Day?
  7. How Many Newborn Nappies do I Need?
  8. Cost of Disposable Nappies Per Week.
  9. Best Cloth Nappies [Newborn].
  10. Benefits of Cloth Nappies.
  11. How Many Cloth Nappies?
  12. Best Baby Wipes.

1. Cloth or Disposable Nappies?

It’s a question that most mums ask - should I use cloth nappies or disposable? Although it’s well known that cloth nappies are cheaper and better for the environment than disposable nappies, they’re nowhere near as time efficient. In saying that however, disposable nappies are now becoming more biodegradable. 

In this case study, we found 85% of mums opted to use disposable nappies for their newborn, while 15% opted for cloth.

 cloth or disposable nappies

2. What brand of disposable nappies do the mums we surveyed use for their newborns?

  • Huggies.
  • Rascal and Friends.
  • Pampers.
  • Treasures.
  • Kirkland.
  • Honest.
  • Baby Wise.
  • Earth’s Best Tendercare.
  • Dryups.
  • Thank You.
  • Tooshies by Tom.
  • Mamia (Aldi Nappies).
  • Baby Love.
  • Little & Brave.

3. What are the best disposable nappies for newborns?

We found the most popular disposable nappy brands for newborns are: Rascal and Friends, Huggies, Pampers and Treasures. In fact 45% of mums said Rascal and Friends were the best brand of disposable nappies for newborns, 44% said Huggies, eight per cent said Pampers and three per cent said Treasures.


4. Top 10 reasons why mums choose Rascal and Friends nappies for their newborn:

  • Good fit.
  • Super soft.
  • Great ethics.
  • No nappy rash.
  • Trusted NZ brand.
  • Great value for money.
  • All natural (no nasty chemicals).
  • Newborns stay dry all night long.
  • They are the most absorbent. “We found that other brands of nappies have got thinner and thinner and don't hold as much.”
  • High rise nappies that don’t leak. “The nappy is higher at the back providing great coverage and absorbs more without being bulky. We had too many fails with so many other brands during poo explosions! Finally we found Rascal and Friends and they are explosion proof! To this day I have not had one leakage while using them.”

5. Top 10 reasons why mums choose Huggies nappies for their newborn:

  • Often on sale.
  • No nappy rash.
  • Australian owned.
  • Trusted most well known brand.
  • Easiest nappy to buy (reliable and always available).
  • The small size is a great fit for newborns in the first four weeks.
  • Previous success - mothers have used them in the past with other newborns.
  • It’s what the hospital most commonly provides, so most continue to use them afterwards.
  • Less leaks. “The pocket band feature on the nappy at the back stops explosions.”
  • Wetness indicator feature that changes colour when it’s time for a nappy change. Easy to see when bub needs a change (especially when you’re learning to change them).

6. How many nappies per day does a newborn go through?

We found that eight nappies is the most common number of nappies a newborn goes through per day. Followed by six, 10 or more, seven, nine and then five or less nappies per day.

 how many nappies per day

7. How many newborn nappies do I need?

We asked mums how many nappies they buy at a time for their newborn and found that this varies a lot depending on personal circumstances. Interestingly enough, most parents buy 41-60, 81-100 or more than 100 nappies a time.

 how many newborn nappies do i need

Why do mums buy 20 or less nappies at a time for their newborn?

  • Cloth nappies are used.
  • Unsure of what size to buy, so they buy nappies in smaller numbers.

Why do mums buy 21-40 nappies at a time for their newborn?

  • Easier to store.
  • Don’t want to be stuck with extras.
  • That is all they have room for when doing their shop.
  • So they don’t have to go back to the store every other day.
  • Cautious of buying too many because babies outgrow sizes quickly.
  • Stocked up on nappies initially so they didn’t need to buy much after the baby was born.
  • “At the newborn stage we didn't know how long he would fit the newborn size, so we never bought too many in one go. He is older now (11 months) so we buy 100+ at a time since he fits into the bigger size for much longer.”

Why do mums buy 41-60 nappies at a time for their newborn?

  • Size of the packs available.
  • Enough nappies to last one week at a time.
  • Buying enough at once so they didn’t run out too quickly.
  • Most affordable option at the time, and most often the size of pack that’s on special.
  • Less trips to the supermarket, but also not too many at once that they go to waste if baby grows out of that size.

Why do mums buy 61-80 nappies at a time for their newborn?

  • Ten day supply.
  • Cheaper to buy bulk.
  • Convenience. It‘s easier to buy in bulk as shopping with children and a newborn is difficult.
  • “Would rather have more than be caught short one day, especially if the baby gets an upset tummy and as a result goes through more nappies than on an average day!”

Why do mums buy 81-100 nappies at a time for their newborn?

  • Better value.
  • Carton size available.
  • So they’re not always having to buy more and leave the house.
  • They live out of town and can never have enough nappies.

Why do mums buy 100 or more nappies at a time for their newborn?

  • Bulk buy discounts (most economical option possible).
  • Fewer supermarket trips.
  • Have multiple newborns (i.e. twins or triplets).
  • Have a premature or small baby that is in newborn size nappies for longer (3-4 months).
  • Costco (wholesale) box sizes come in packs of 150-190 depending on the size of nappy.
  • Peace of mind knowing they have plenty of nappies on hand.
  • Approximately a two week supply of nappies.

8. What is the average cost of disposable nappies per week?

Ninety per cent of parents spend $40 or less on disposable nappies per week. The amount spent per week on nappies varies due to the brand of nappy purchased, and how many the baby goes through. 

cost of disposable nappies per week

9. Best cloth nappies for newborns?

The most common brands of cloth nappies that mums from our survey use on their newborns are:

10. Benefits of cloth nappies:

  • They contain no nasty chemicals.
  • Less waste. Cloth nappies are more environmentally friendly.
  • Cloth nappies are the most cost effective option in the long term.
  • Variety hire packs of cloth nappies are available for you to trial before buying.
  • Absorbency of cloth nappies has gotten better. Some last 12-14 hours overnight even with heavy wetters.
  • Ability to change the liner and reuse the shell, provided there is no poop explosion in cloth nappies like GroVia.
  • Cloth nappies are getting easier to use. The likes of built in velcro straps, adjustable snaps, domes or fasteners such as snappis make changing nappies much easier than having to use old fashioned nappy pins.
  • Brands like Close Pop-in cloth nappies are designed to work like disposables with great leak protection around the legs, and are super easy to pull apart to wash and dry.

11. How many cloth nappies do you need for a newborn?

Seventy eight percent of parents buy 10 or more cloth nappies for their newborn.

How many cloth nappies do you need

12. What are the best baby wipes for a newborn?

In our survey we found that Huggies were the most commonly used baby wipes for newborns, with Water Wipes close behind as the second favourite.

  • 30%   Huggies.
  • 21%   Water Wipes.
  • 8%     Silk Water Wipes.
  • 7%     I Make My Own Cloth Wipes.
  • 3%     Pampers.
  • 3%     Kirkland.
  • 3%     Pams.
  • 3%     Curash.
  • 3%     Little Ones (Woolworths).
  • 3%     Tooshies by Tom.
  • 2%     Little Genie.
  • 2%     Aldi.
  • 1%     Cub (Coles).
  • 1%     Babywise (warehouse).
  • 1%     Gaia.
  • 1%     Johnson and Johnsons.
  • 1%     Joonya.
  • 1%     Thank You.
  • 0.5%  Baby U Goat Milk WIpes.
  • 0.5%  Babyganics.
  • 0.5%  Bamboo.
  • 0.5%  Dymples.
  • 0.5%  Honest.
  • 0.5%  Little & Brave.
  • 0.5%  Precious.
  • 0.5%  Rascal & Friends.
  • 0.5%  Seventh Generation.
  • 0.5%  Swisspers.
  • 0.5%  ThinkWise.
  • 0.5%  Wet Wipes.

Written by Nikki Clarke.




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